Hoopla Post
Hoopla Post is a monthly snail-mail celebration club. Every month, one envelope brings you a real community celebration: a truffle town in the Italian hills, a river festival in Cambodia where the water runs backward, a world-music weekend in small-town Indiana.
Somewhere in the world right now, it's the best day of the year.
A party you've never heard of is about to make your whole month.
$11.11/month (introductory price) · Subscribe by the 10th, it mails on the 15th.
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The bucket list you didn't know you had
If you'd asked me in my twenties which festivals belonged on my bucket list, I'd have rattled off the famous ones: Carnival, Mardi Gras, "the one with all the lanterns." (AKA Yi Peng. Twenties me still had a lot to learn.)
Then one October I stood in a crowd in my own Indiana college town while a Scandinavian band dressed like the Amish rapped over a swingin' brass section. Another year, across the ocean in Alba, Italy, a chaotic donkey race preceded by costumed pageantry helped kick off a weeks-long celebration of the precious white truffle. Somewhere along the line, I learned a secret: there's a lot of magic to be found in these lesser-known celebrations.
These parties aren't world-famous. But in their corner of the world, each one is the biggest day of the year. Big world, small celebrations, huge fun.
Hoopla Post brings a little of that magic (the hoopla, if you will) to your door. Once a month, one envelope. Inside:
- An art card worthy of framing. Each design is an original piece inspired by that month's celebration. Much of the art is made by artists from the very country where the celebration takes place. There's a long game, too: the twelve designs in a year are made to fit together, like pieces of one big collage. By year's end, your collection becomes a thirteenth artwork all its own.
- A collectible sticker for your growing passport of celebrations.
- A note from me about a cause connected to that month's celebration.
- One small surprise. Different every month. That's all you get to know.
Your invitation arrives in plenty of time
Each month's mailing features a celebration coming up in the weeks ahead, so you're holding the invitation before the first piece of confetti flies.
The QR code on your postcard opens that celebration's page on the Hoopla Hub: your members-only corner of the internet, with the music those streets will be playing, the story of why this party exists at all, and ways to celebrate along from right where you are. When the big day arrives, you're not reading about a party that already happened. You're in it.
And when the celebration ends? The envelope stays. Frame the card. Add the sticker to your collection. The party has a date; the keepsake doesn't.
(Prefer pixels? There's a digital membership too: same Hub, delivered by email, no stamps involved.)
Three steps, zero fine print
- Subscribe by the 10th. That's the cutoff for the current month's mailing. (Join on the 11th? Your first envelope is next month's, worth the wait, promise.)
- It mails on the 15th. From Bloomington, Indiana, with love and correct postage, always spotlighting a celebration still to come. You've got a head start.
- Throw your own version. On the day of the real thing, or whenever suits you: cook the food, play the music, rope in whoever's around. True hoopla is not fussy about dates.
Celebrations that give back
Every celebration belongs to a community, and every month we put our money where the party is: 10% of Hoopla Post's profits go to a nonprofit connected to that month's featured celebration in some way. Sometimes it's local to the party itself, and sometimes it simply reflects the spirit of the event. Like October's two causes, the Lotus Education & Arts Foundation and the Playing for Change Foundation. You'll meet each month's cause in the note inside your envelope.
The age-old question (is life meant to be enjoyed, or spent making the world a better place?) turns out to have an answer: YES. Doing both is the way to go.
Your mailbox is about to get interesting.
The next envelope mails on the 15th. Somewhere in the world, a band is already warming up.
Send the party to my house →
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big world, small celebrations, huge fun